The Rise of Eco-Resorts and Glamping in Lombok & Sumbawa: 2025 Billion-Dollar Opportunities

In recent years, travelers have been seeking unique, eco-friendly accommodations that provide both comfort and sustainability. This shift has given rise to glamping, a fusion of glamour and camping, which allows visitors to immerse themselves in nature without sacrificing modern luxuries.

As the demand for sustainable tourism grows, glamping in Lombok and Sumbawa is becoming increasingly popular. These islands, known for their pristine beaches, lush jungles, and rich cultural heritage, offer the perfect setting for eco-resorts and glamping retreats. Tourists are drawn to the idea of staying in luxury tents, treehouses, and eco-domes, surrounded by nature while minimizing their environmental impact.

With eco-conscious tourism on the rise, glamping businesses present a promising investment opportunity. This article explores why glamping in Lombok and Sumbawa is gaining traction, the business potential of eco-resorts, and the steps to building a profitable, sustainable glamping retreat in Indonesia.

What is Glamping, and Why is It Transforming the Tourism Industry?

The concept of glamping has revolutionized the way people experience nature. Unlike traditional camping, which requires travelers to bring their own tents and sacrifice comfort, glamping offers the perfect balance of nature and luxury. Guests can enjoy comfortable beds, private bathrooms, and even air conditioning, all while being surrounded by stunning landscapes.

The rise of sustainable tourism has fueled the popularity of glamping in Lombok and Sumbawa. More travelers are looking for experiences that allow them to connect with nature responsibly, reducing their carbon footprint while still enjoying high-end hospitality. This shift is evident in the growing number of eco-resorts and glamping sites across Indonesia.

A report by Allied Market Research predicts that the global glamping market will grow at a rate of 10% annually, reaching $5.94 billion by 2030. This growth is driven by several factors, including:

• The rise of digital nomads who seek scenic, peaceful locations to work remotely.
• Increased awareness of environmental conservation, pushing tourists to choose eco-friendly accommodations.
• Social media influence, where visually stunning glamping destinations attract travelers looking for unique experiences.
• Government support for sustainable tourism, especially in emerging destinations like Lombok and Sumbawa.

With its strong appeal to eco-conscious travelers, glamping in Lombok and Sumbawa is set to become a key player in Indonesia’s hospitality industry.

Why Lombok & Sumbawa Are Emerging as Indonesia’s Top Glamping Destinations

As travelers increasingly seek distinctive, eco-friendly accommodations, Lombok and Sumbawa are gaining popularity as ideal locations for unique outdoor stays in Indonesia. With their unspoiled natural beauty, varied landscapes, and developing tourism infrastructure, these islands offer excellent opportunities for eco-resorts and nature-based retreats, making them appealing for investors.

Key Reasons Why Lombok and Sumbawa Are Gaining Popularity:

1. Pristine Landscapes & Natural Beauty
   Lombok and Sumbawa are home to some of the most stunning natural surroundings in Indonesia. From sandy beaches and clear waters to lush jungles and rolling hills, the islands provide a variety of locations that are perfect for an immersive experience in nature. This natural allure is driving interest in alternative forms of accommodation, where guests can stay in comfort while enjoying the beauty of their surroundings.

2. Government-Supported Sustainable Tourism Initiatives
   The Indonesian government is dedicated to promoting sustainable tourism, particularly in Lombok and Sumbawa. The Mandalika Project, for example, is a multi-billion-dollar initiative aimed at transforming Lombok into a leading destination for eco-conscious travelers. Government-backed initiatives encourage the development of environmentally responsible accommodations, including:

   • Renewable energy use, such as solar panels
   • Waste management and recycling programs
   • Community involvement, with local jobs and cultural exchange

3. Growing Accessibility & Infrastructure Development
   Recent developments in the region’s infrastructure are making these islands more accessible to tourists. The expansion of Lombok International Airport, improved highways, and better ferry connections have all contributed to making Lombok and Sumbawa easier to reach. As the region becomes more accessible, the appeal of off-the-beaten-path locations for nature-based accommodations will continue to grow.

4. A Tranquil and Unique Experience
   Unlike crowded urban resorts, accommodations in Lombok and Sumbawa provide a peaceful retreat. Whether it’s waking up to the sound of the waves, enjoying scenic mountain vistas, or observing wildlife in their natural habitat, the experience is one of serenity and immersion. Travelers are increasingly attracted to the idea of spending time in quiet natural environments, away from the hustle and bustle of traditional tourist hotspots.

The Business Potential of Glamping in Lombok & Sumbawa

With the growing popularity of eco-tourism and alternative accommodations, these islands present a promising investment opportunity for entrepreneurs. The combination of strong demand, lower operational costs, and a focus on sustainability makes Lombok and Sumbawa prime locations for establishing eco-resorts.

Why Glamping is a Profitable Business in Lombok & Sumbawa:

High Revenue Potential with Premium Pricing

As eco-conscious travelers seek unique and sustainable accommodations, they are increasingly willing to pay a premium for these experiences. A strategically located and well-designed nature-based resort in Lombok or Sumbawa can charge between $100 and $500 per night, depending on the luxury level and distinctiveness of the stay. This flexible pricing model allows resorts to cater to a variety of customers, ranging from budget-conscious travelers to those seeking high-end experiences.

Lower Operational Costs Compared to Traditional Resorts

A key benefit of nature-focused accommodations is their lower operational costs compared to large hotels. The construction of these resorts typically involves using sustainable and locally sourced materials, which reduces the initial investment. Energy-efficient solutions such as solar power and water-saving systems also help lower operating expenses. Additionally, nature retreats generally require fewer staff, making them more affordable to maintain.

Strong Return on Investment (ROI) & Scalability

One of the major advantages of eco-friendly resorts is their scalability. Since the structures used are portable and adaptable, investors can expand their business quickly by adding more units or opening new locations. As demand for nature-centered travel continues to rise, a successful resort in Lombok or Sumbawa can see high occupancy rates, especially during peak seasons.

Beyond basic accommodation, these businesses can also generate revenue from additional offerings such as adventure tours, wellness programs, and cultural activities. These supplementary services help maintain consistent profits over the long term.

Positive Impact on Local Communities & Sustainability Goals

Investing in nature-based retreats provides an opportunity to make a positive social and environmental impact. Many resorts in the region collaborate with local artisans, farmers, and guides, which supports the local economy while helping preserve cultural heritage. These partnerships benefit both the community and the environment, ensuring that tourism remains sustainable in the long run.

Thoughts on the Business Potential

With the global shift towards sustainable travel, eco-friendly accommodations in Lombok and Sumbawa are well-positioned for growth. For those looking to invest in Indonesia’s growing tourism market, now is the perfect time to establish luxury, nature-oriented resorts that cater to the increasing demand for authentic and eco-conscious travel experiences.

Glamping Business Challenges in Lombok & Sumbawa

While there are many opportunities, investors in the glamping business in Lombok and Sumbawa should be aware of the following challenges:

1. Infrastructure Development

Remote areas may lack essential services like reliable roads, electricity, and internet. This requires careful planning for logistical challenges and ensuring basic guest amenities, while also considering potential risks from natural disasters.

2. Regulatory and Legal Issues

Navigating Indonesia’s legal landscape can be complex, especially for foreign investors. Land ownership restrictions and obtaining necessary permits can slow down the setup process. Understanding local regulations is crucial to avoid legal issues.

3. Environmental Considerations

Sustainability is key, but maintaining eco-friendly operations in remote areas can be difficult. Ensuring minimal environmental impact, proper waste management, and sourcing eco-friendly materials requires significant investment.

4. Market Competition

As glamping becomes more popular, competition for prime locations will grow. To stand out, businesses need to offer unique experiences and high-quality services, such as specialized activities or luxury amenities.

5. Seasonality & Occupancy Rates

Seasonal fluctuations in visitor numbers, especially during the rainy season, can affect profitability. Strategies to maintain business during off-peak periods, such as special packages or year-round services, can help mitigate this challenge.

How to Build a Profitable and Sustainable Glamping Business

The glamping market in Lombok and Sumbawa presents an exciting opportunity for entrepreneurs to build profitable and environmentally responsible businesses. However, success in this field requires a strategic approach, careful planning, and a commitment to sustainability.

1. Choosing the Right Location

The location is a key factor in determining the success of a glamping business. The perfect location should offer:

• Beachfront settings with ocean views and easy access to water activities
• Secluded forest retreats for nature lovers seeking peace and adventure
• Proximity to waterfalls or rivers for those who enjoy natural beauty
• Hilltop locations offering panoramic views and cooler climates

When selecting a site, it’s essential to also consider land ownership laws, zoning regulations, and environmental impact assessments to ensure the project complies with local guidelines.

2. Using Sustainable Building Materials

To align with eco-conscious values, glamping businesses should use sustainable, locally sourced materials. Opting for eco-friendly construction materials such as bamboo, recycled wood, and natural insulation helps reduce environmental impact. Incorporating solar panels for energy and water conservation systems for sustainability not only lowers operating costs but also appeals to eco-conscious travelers.

3. Eco-Conscious Operations & Green Initiatives

To create a truly sustainable glamping business, it’s important to integrate green initiatives into everyday operations. Examples of eco-friendly practices include:

• Rainwater harvesting to reduce reliance on external water sources
• Composting toilets and waste management that minimize waste production
• Solar-powered lighting and heating to reduce energy consumption
• Locally sourced food to support sustainable agriculture and promote fresh dining experiences

These measures not only reduce the environmental footprint but also help create a memorable, green hospitality experience for guests.

4. Involving Local Communities

An essential part of building a successful and sustainable glamping business is actively engaging with the local community. This approach supports economic development while enhancing the authenticity of the guest experience. Ways to involve the local community include:

• Hiring and training local staff to provide employment opportunities
• Selling locally made crafts to support artisans
• Collaborating with local tour guides to offer authentic cultural experiences
• Sourcing materials locally to reduce environmental impact and support small businesses

By promoting local culture and traditions, glamping resorts can ensure long-term sustainability and positive relationships with the surrounding community.

As eco-tourism continues to rise, Lombok and Sumbawa offer significant opportunities for those looking to invest in glamping. With the right location, sustainable practices, and community involvement, these islands can become the next premier destinations for eco-conscious travelers seeking luxury experiences in nature. For investors and entrepreneurs, now is the ideal time to enter the glamping market in these stunning locations.

How to Attract Tourists to Your Glamping Business

Even the most beautifully designed glamping site won’t be profitable without effective marketing and branding strategies. Attracting the right audience requires a mix of digital promotion, unique experiences, and strong brand storytelling.

1. Leveraging Social Media & Digital Marketing

Social media plays a massive role in travel decision-making, making it a powerful tool for promoting glamping in Lombok and Sumbawa. Successful glamping brands use platforms like Instagram, TikTok, and YouTube to showcase their stunning locations and eco-friendly concepts.

Marketing strategies for glamping businesses include:

• Posting high-quality photos & videos of nature-inspired accommodations.
• Sharing guest testimonials and travel vlogs to build credibility.
• Using targeted ads on Facebook and Instagram to reach eco-conscious travelers.
• Writing SEO-optimized blog posts about “The Best Glamping Spots in Lombok & Sumbawa.”

With the right digital marketing approach, a glamping resort can attract tourists from around the world.

2. Partnering with Travel Influencers & Eco-Tourism Advocates

Influencer marketing is a proven way to increase visibility for glamping destinations. Eco-conscious influencers, travel bloggers, and adventure photographers can create content that highlights:

• The luxury-meets-nature experience of glamping.
• Sustainability efforts, showcasing the resort’s commitment to eco-tourism.
• Unique outdoor activities offered, such as beach yoga, jungle trekking, or stargazing.

By collaborating with sustainable travel influencers, glamping businesses can boost bookings and online engagement.

3. Creating Exclusive Experience Packages

Modern travelers look for immersive, experience-driven stays. To stand out, glamping sites in Lombok and Sumbawa can offer:

• Wellness retreats – Combining glamping, yoga, and meditation in a natural setting.
• Surf & adventure packages – Attracting thrill-seekers who want to explore Lombok’s famous surf spots.
• Cultural experiences – Partnering with locals to offer traditional Sasak dance performances, cooking classes, and weaving workshops.

By curating unique packages, glamping resorts can attract a diverse range of tourists and increase guest satisfaction.

6. Navigating Investment and Legal Considerations for Glamping in Indonesia

1. Foreign Ownership Regulations

Investors interested in glamping in Lombok and Sumbawa must understand Indonesia’s foreign investment laws. Foreigners cannot directly own land in Indonesia, but they can operate glamping businesses through a PT PMA (Foreign-Owned Company), which allows:

• 100% foreign ownership in the tourism sector.
• Long-term land leases (up to 80 years).
• Access to business permits & operational licenses.

2. Understanding Land Lease Options

For foreign investors, land ownership options include:

• Hak Pakai (Right to Use) – Allows foreign individuals or companies to lease land.
• Hak Guna Bangunan (Right to Build) – Grants building rights for commercial properties.
• Partnership with Local Owners – Many investors form joint ventures with Indonesian partners to develop glamping resorts.

3. Obtaining Business Licenses & Permits

To legally operate a glamping site, investors must acquire:

• A Tourism Business License (TDUP).
• Environmental permits, ensuring sustainable operations.
• Building permits, if constructing semi-permanent structures.

4. Managing Potential Risks & Regulatory Changes

The glamping industry must comply with local zoning laws and conservation policies. Challenges such as seasonal weather conditions, government regulations, and environmental concerns should be carefully considered during business planning.

Why Now is the Perfect Time to Invest in Glamping in Lombok & Sumbawa

The rise of glamping in Lombok and Sumbawa is more than just a passing trend—it represents a unique investment opportunity with strong long-term potential. As the global travel industry shifts toward sustainable and experiential tourism, these islands are well-positioned to become leading eco-tourism destinations in Indonesia. Their pristine landscapes, diverse ecosystems, and increasing accessibility make them ideal for eco-conscious travelers seeking luxury accommodations in nature.

Investors and entrepreneurs looking to enter the glamping market can capitalize on growing demand by creating eco-friendly resorts that blend comfort, sustainability, and cultural authenticity. With the glamping industry experiencing double-digit annual growth, early adopters have the chance to establish market leadership and build highly profitable businesses that cater to international tourists.

However, success in this sector requires more than just setting up stylish safari tents or treehouses. To build a thriving glamping business, it’s essential to:

• Prioritize sustainability by using renewable energy, water conservation methods, and eco-friendly building materials.
• Engage with local communities by hiring local staff, sourcing materials regionally, and offering authentic cultural experiences.
• Develop strong marketing strategies that leverage social media, influencer partnerships, and experience-driven travel trends.
• Ensure legal and regulatory compliance, particularly when it comes to land leases, foreign investment laws, and business permits.

As eco-tourism continues to grow, investors who focus on responsible business practices will not only see strong financial returns but also contribute to environmental conservation and community development. By choosing Lombok and Sumbawa as their base, entrepreneurs can help shape the future of Indonesia’s sustainable tourism industry while preserving the natural beauty and cultural heritage of these islands.

With its vast potential, government support for eco-friendly initiatives, and increasing tourist demand, now is the perfect time to explore glamping investment opportunities and establish Indonesia’s next top eco-resort. Whether you’re an investor, an entrepreneur, or a nature-loving traveler, the glamping boom in Lombok and Sumbawa offers a rare chance to be part of a movement that is redefining luxury travel in harmony with nature.